Monthly Newsletter

November, 2024

Fashion Designers: Creators and Witnesses

Fashion designers possess a remarkable ability to inspire those around them. They take abstract ideas and concepts and skilfully transform them into tangible creations that capture the imagination. This artistic process reflects not only their boldness but also their deep understanding of culture and aesthetics. Through their work, designers courageously develop narratives that resonate with diverse groups of people, weaving personal and collective stories into the fabric of their creations.

They create immersive spaces that invite exploration and engagement, allowing others to connect with their visions. Painstakingly documenting the ever-evolving shifts and changes in society, mirroring our current realities and hopes through their collections. Their influence extends beyond clothing; it encompasses the essence of identity, expression, and the spirit of the times, making them vital contributors to the cultural landscape.

Who Caught Our Attention?

WTaylor

WTaylor is an innovative Nigerian fashion brand renowned for its expertise in creating vibrant, stylish, and distinctive pieces. With a keen emphasis on bright colors, captivating textures, and intricate designs, the brand consistently delivers a diverse range of styles, catering to a wide audience. FKA WTaylor is committed to inclusivity, ensuring that their creations resonate with individuals from all walks of life for various occasions and seasons.

YVE

YVE is a Nigerian brand that celebrates the essence of modern women who epitomize elegance, sophistication, and uniqueness. These women exude confidence, courage, and an irresistible charm in every aspect of their lives.

The brand places a strong emphasis on sustainability, meticulously crafting each piece using premium materials and adhering to ethical production methods to ensure that every garment not only looks good but also does good for the environment.

Joseph Ejiro

Joseph Ejiro is a luxury fashion house founded by Joseph Agbroko, blending traditional craftsmanship with contemporary aesthetics. Its garments feature meticulous hand-stitched embroidery, striking embellishments, and innovative textures.

Committed to sustainability, the brand adopts zero-waste practices and uses eco-friendly materials, ensuring its creations are both stunning and environmentally conscious.

Proudly marked "Made in Nigeria," Joseph Ejiro showcases rich cultural heritage and and exceptional artisanal skills.

From chic ready-to-wear to bespoke couture, each piece is a unique work of art that tells a story.

E_mania

E_mania is a South African brand that was launched in 2022, with Kuhle Phumzile Zondo as its creative designer. The brand draws inspiration from the tapestry of African idioms and narratives, weaving together elements that reflect the continent's diverse cultural heritage.

In its latest Autumn/Winter 2025 collection, E_mania places significant emphasis on the symbolism of cowrie shells. The collection further pays homage to uMemelo, a traditional Zulu celebration that marks the coming-of-age of young women, highlighting the brand's deep respect for cultural rituals and their impact on personal identity. This infusion of cultural meaning into their designs creates garments that are not only visually stunning but also resonate with personal and communal significance.

The brand's commitment to sustainability is evident in its design philosophy, which revolves around the fundamental principles of Repair, Re-Use, and Recycle, ensuring each garment is thoughtfully crafted with both care and intention.

What Next Grade99?

We are excited to announce that our highly anticipated virtual interview series will be launching very soon. This compelling series is designed to offer an intimate platform where designers can share their unique journeys and experiences. Our mission is to illuminate the inspiring stories and artistic motivations that fuel some of the most captivating designs in the industry today. From personal challenges to triumphs, each featured designer will provide a glimpse into their creative process and the passion behind their work. Be sure to stay tuned for more information, which we will reveal in the upcoming days.

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